Research for Digipak and Magazine adverts.

Research into Magazine adverts for music:


Here are some magazine adverts for musical artists this will help give me idea on what my advert should look like.

 This is an advert for Ellie Gouldings album 'Lights'. Straight away we see that the have decided to use one close up image which feature Ellie her self the main feature of the image is her hair which has been used and edited to represent the look of fiberoptic lighting the reason for this relates to the name which of course is 'lights' this feature of lighting has also been passed down into the name 'Ellie Goulding Lights'. Using this lighting effect links it all in together one it makes a House style with the name of the album and with the style of the album, but it also represents the genre of the artist which is light hearted, emotional but also fun, one other thing that is does do, is that it instantly atracks a audience in and makes people want to read it and see what it is about.
Below the main image and the tittle we can see that there has been some critical responses added the reason for this is because they will be all good responses which just makes the audience seeing this automatically think that it must be good which then initially boosts sales which is what the advert is invented for. These critical responses are in a different font and they are in a white font this is because the background is white which makes it automatically easy to read and standout.
This advert is pretty simple and does not hold much information eg release date this is because the artist is already well know and most people with generally know who she is but also because the album my already be out so it is just promoting it more. The simplicity of the advert makes it very modern and sleek and I like this effect that it gives off.





 This is an advert for Madonna's new album in 2009. One again same with the previous advert they have decided to use one close up image of the artist but this time it give off the effect that it looks like it has been draw ad there is not many feature in the actual image apart from, lips, eyes and mouth. In this image the artist has decided to look like she did in previous years this makes it attractive to the older audience as they may remember this look but it also attracts the younger audience because it is something different and makes them want to know what it is and maybe listen to this different type of music which they may ave not heard. On the eyes and the lips of the artist they have decided to use very vibrant colours that makes them stand out and automatically grasp the attention of people just glancing and makes them look twice and see what it is. The title of the adverts is bold and in two different colours black and purple. They both seem to give the effect that the have been painted this may give the look that this is an advert that has just been painted on a wall, I say this because it also looks like there is sheets of some type of writing papper behind the image this once again links in with the vintage style that has been used on the artists look in the image.
Below the image and the tittle there has been more information added that shows how you are able to get this album, all the different ways have been separated into different colours the reason for this is so that it is easy and clear to reads but so hat it is also sticking with the colour effect.
The bright vibrant colours also represent the genre of the artist which is pop.





This is and advert for Rihanna's new album. The main effects that I instantly see is that they have used black and white theme throughout the advert apart from the bottom where there is two names of her songs 'Russian Roulette' and 'Hard' they are both in very rough boxy font which tells us that the genre of this artist is R&N but also has a rough hard side to the music which could tell us she has got some 'rock' in the album, the red colour in the writing also gives the effect of danger. Once again with the nther two adverts the image used is a close up to the artist face but this time the artist is covering one of her eyes with her hand this makes her seen very mysterious and makes it seem like she is hiding something foe example she has been in a fight and has black eye this once again gives the effect of the rough hard effect. There is a big 'R' in the top right hand corner this has become a symbol that people instantly know that it is Rihanna, the font for this is pretty sharp and deranged which tells us what some of her music may be like this also Carry's out the theme of the rough effect. The darkness of the album could connote that she is depressed and lonely but it can also tell us that she is dangerous, the reason for this may be because she wants to change her style and make a big statement compared to her previous albums or any other artists in the R&B market. It also says that the album is Rated 'R' this puts a slight pun effect on that she has her symbol as 'R'. Once again this album does not say a release date telling us that is is already out but it does say 'New album'.

DigiPak Research:

This is an image of the Beyonce B'Day digipak which contains photos of the singer in many different scenery's for example the main image of Beyonce on the inside shows her to be very dominant. The other images in the digipak show her to be much more feminine. The images show that they are targeted at both male and female audiences as she is seen as a sex symbol which is stereotypically attractive to men but then is also seen as a dominant strong women. The colour scheme is a mix of darker colours mainly golds and blacks, doing this makes it easy for the images of Beyonce to stand out from the background more. The first CD is styled as an old record look alike doing this makes it show that that may have songs on it that is more appealing to the older audience and the other CD is more appealing to the younger generation. The type of font that is used in this digipak instantly shows of the genre of Beyonces music and makes it more appealing it also makes it look clean and modern.

This is an image of the Britney Spears Femme Fatale Digpak. Compared to the colourful bright Katy Perry digipak this one is pretty simple. the colour theme seems to be yellow shades with black, once again creating a house style, although this does not really represent the pop style like in Katy Perrys digipak it is not needed because Britney is such an iconic pop singer she is seen as the princess of pop these means there is not much need to show pop in her digipak because people already instantly know. Britney also is seen as a female sex symbol and you can see that this has been represented throughout to increase sales as all her images seen to show a more sexual and provocative side. Inside the digipak on the leaflet is has a image of Britney in the middle that has a back and the rest is all black. On the left hand side it has the initials of Britney which we instantly know and on the right hand side it has the initials of the name of the album, the reason for doing this makes is more clean and modern which is appeal to the audience as the audience for Britney is always growing and getting younger which mean they need to keep her modern and up to date. When looking is shows that there is a gold theme going on with the font and they all seem to be supporting the same font, although on the back of the Cd cover the tittled music is in a black font this may have been done so it stands out from the neutral colour in the background, but it also makes it much easier and clearer to read.

This is an image of the Katy Perry Teenage Dream digipak. As you can the style of the digipak instantly relates to her music and her style and her target audience, the two Cd's in the pack as designed so they resemble sweet treats, this makes it fun and more enjoyable, it also appeals to her young youthful audience. The leaflet inside the digipak carrys out the pink candyfloss cloud throughout the whole front to create a house style and to keep it looking clean, stylish and vibrant which instantly represents her genre pop.The font on the leaflet inside the digipakn is printed in  candy red and white spiral which again represents youth as it is similar to that of sweets it is also written in a balloon like font which again is very playful and fun.  The two images on this leaflet of Katy a quite provocative as in looks like she has no clothing on and the only thing covering her is the candyfloss this is a big contrast against the young playful side to the digipak, the reason for doing this is because Katy is seen as a female sex symbol so these images will instantly attract all her different types of audience and increase sales. The images inside the Digipak are of the Katy dressed up as a prom queen wearing a tiara and a prom king wearing a crown. The reasons for this are because going to the prom and becoming a prom queen is seen as one of the biggest events that happen in a typical American teenage girl’s life. The narrative of the album cover then be suggesting that a teenage girl’s dream is to go to the prom and become the queen

Planning:

Looking at this research the Digipak is very important to make sure that is suitable and will appeal to our audience is is also important that we create a good colour and font scheme that goes with our genre of music. Our Digipak is going to feature lots of things that will appeal to our audience and make them want to buy it.
We will feature pictures that will probably be taken when filming the music video so that they are similar and can clearly show that they are by the same people. We will probably only have four or less images but we will make then big so that they are all over the digipak because we don't want to many images so that it looks to busy and unattractive but we don't want to have to less images so that it looks boring.
We will have a house style colour throughout the Digipak this will be our colour which shows whenever you see this colour you know that it is us and it just create recognition, this colour will also be a colour that actually goes with our genre.
We will feature a two pounds voucher for itunes in each and every pack, this will appeal to our target audience because our target audience will be more younger girls/boys this means that we are not suggesting that they have much money which means they will enjoy to use this voucher online especially as iTunes is very popular now and lots of people prefer to buy off iTunes then go to buy the actual CD.
We will also have a special prize sort of like a 'golden ticket' type theme which is, in one of the Digipaks there will be a special price which is that the person who has this will be able to meet the band and spend a day with them.
We think it is important for us to have special prizes like this because it will probably gain more buyers of the album and it will also show that we care about our fans.