Research into Music videos with the same genre

Ne-yo - Mad

The story of this song is a circular narrative. The song begins with the end of the story and as the song continues the story begins to unfold. This is an interesting way for a music video to be filmed as it has a lot of imagination and creativity put into it. The beginning of the music video begins with an argument between the two actors. This allows the audience to connect with the actors and allows them to judge them and take sides. The male actor (Ne-yo) is wearing jogging pants with a black vest top, with a hoodie on top. The is a typical stereotype to the black race and is used to send a bad portrayal. The stereotyped clothing fits well with the emotions which he is feeling, by him hitting the door and the verbal language which he said. The use of close ups in this music video works effectively as we are able to see the emotions within the actors eyes and facial expressions, telling the audience a lot about what they feel, allowing them to sympathise with the actors. The way the female character is curled in on the sofa with her arms crossed makes her have a physcologically defensive pose, this intrigues the target audience and makes them curious to why she is feeling like this. She also looks like she has put no effort into the way she looks, as she is not wearing any feminine clothing and has taken no pride in her appearance by doing neither her hair or make up. Although the male actor seems relaxed lying on the sofa with his hands running across his forehead. This makes the audience want to find out what has happened and why their body language is different to one another. The flowers in the music video are beginning to wither, the type of flowers are Chrysanthemums which are one of many flowers associated with death. The flowers are also drooping and looked uncared for. This could show the death of the male actor, but it could also show that the female actor thinks that nothing else in the world matters. The use of no colour and keeping the whole music video in black and white allows the audience to interpret the music video in a different way as to what they would in colour as it allows the audience to use their imagination. The use of the colours being black and white is effective as it could connote the feelings between the two actors.

Eminem – Space bound

Space Bound is a small film about a daydream. About a violent imagery of which a man goes through during the video. His alter ego in the back seat of his car is trying to give a voice to his thoughts. Giving it a sort of dialogue of which is not heard. The way that this music video is filmed is intriguing as it has the audience watching thinking that the violence in the video actually takes place. The darkness within the video gives the music video and eary edge which hooks the audience making them think of what will happen or what is going to happen, it could connote what his emotions are at the time, the use of smoke could connote that not everything is clear in his mind and that he needs to think it out. The lyrics are fast paced with a lot of information on how he feels within them, this could show that he has so much on how he feels but just doesn't know how to say it in a sentence being the reason why he has put it into a song. His alter ego tries to give him a voice to his thoughts but confuses him even more due to the smoke becoming heavier and the rap becoming more and more intense. The way that the video is split in to two halves is effective because in one half it shows the audience what he feels like doing and how he feels this could be sorted out but in the other half it shows him doing what he knows is right. It then begins to flip to and fro each half. This is effective as it allows the audience to see more clearly what is happening and allows them to connect with the situation.

Rihanna- Take a bow

The Genre of this music video is Romance, this is obvious as it is about a relationship which is ending and the feelings and thoughts that are being felt. This gives a negative representation of males instantly as it shows betrayal. This is shown by the lyrics used ' baby i know your only sorry cause you got caught' not only the lyrics but also the acting within the music video shows how sorry he actually was. At the beginning of this video there is a direct mode of address when Rhianna looks directly into the camera. This creates a connection with the audience instantly allowing her to create a connection. Throughout this music video you can see that there is a build up of emotions. This is shown by the camera being in slow motion as well as the camera being placed slightly below the person of who is on the screen many of the shots are mid shots or extreme close up’s. By doing this you are able to see the emotion and attitude that she is feeling against her partner. There is also a part of the video which is taken of her feet, this is effective as we are unaware of the next place which she is going to. Each scene seems to have been slowen

Beyonce – If I were a boy

The story of this song is a circular narrative which means that the song begins with the end of the story and as the song continues the story begins to unfold. This is effective as it keep the audience intrigued making them want to find out what is going to happen next. It also has a point of view motive where the women puts herself into her boyfriends position to see how he thinks and feels and he is in her position seeing how he treats her, This is effective as it allows the audience to see her true feelings and allows them to connect with Beyonce. This allows the audience to experience the emotions with her, which is picked upon at the end of the music video. The black and white could connote the feelings, which are being felt. For instance the black may show that there is no feelings left and that it is a dead end relationship, where as the white could show that there is a dream of what they or she wants the relationship to be, Pure and fresh. This is interesting as it shows that the video is well thought out to go with the piece of music which was written. At the beginning of the music video it shows a man and a women along with a man saying a set of words which are associated with a relationship. Such as intimacy, honesty, commitment, you , me, us Together. This allows the audience to sympathise with the two people, but this is later revealed within the story. The females body language looks distant and uninterested with her partner, making an awkward vibe, the male actor's body language seems unloved and lonely. This makes the audience again sympathise with the actors. The camera angle is on a mid shot allowing us to see the actors facial expressions along with the items of clothing .




Research into costumes in music videos.


Ne-yo: mad
The male actor (Ne-yo) is wearing jogging pants with a black vest top, with a hoodie on top. The is a typical stereotype to the London Africain American and is used to send a bad portrayal. This if effective within the music video as the make actor actually does a good deed, which ends up with him dying. The fact that the audience would have already judged him if effective as he actually doesn't fit the stereotype which has been given. The stereotyped clothing fits well with the emotions which he is feeling, by him hitting the door and the verbal language which he said, this again gives a bad portrayal of himself allowing people to again judge him.
The female actress has natural make up at the beggining of the video, adding definition to her eyes. This is done so that it gets the attention of the audience engaging them to find out how she feels by looking at her eyes. Her hair is straight and looks well kept. She is wearing a black vest top along with a pair of dark coloured jeans. she is wearing casual clothing due to being at home within her own surroundings.. Although she is wearing casual clothing you can see that she has put an effort into choosing what she wears as everything is coordinated. As the video goes on she looks like she hasn't got any make up on or has out no effort into what she wears. She isn't wearing any feminine clothing and has taken no pride in her appearance by doing neither her hair or make up. This allows the audience to see the sudden change in her emotions, allowing them to connect with her.


Rihanna: Take a bow
The use of red lipstick and red jacket could connote the love that she has for her ex partner but the anger that she cannot stay with him. The red items of clothing and red lipstick stands out well against her skin colour and the dark hair, this is effective as it pulls the audience in even more as it is such a dramatic change from her last outfit. The reason to why she is wearing the bright colours is so that she is noticed when she is out, not only by her ex boyfriend but also others, as this is her the opportunity to move on. Dark clothing black tank top and dark blue/black jeans along with mid heeled black shoes, with jewellery. Make up kept natural, definition added to her eyes and eye brows reason for this is because this is what pulls the audience in being the main thing which the focus on in the rule of thirds. Nails, hair ad makeup done, shows that what ever happens she always takes good care of herself ensuring she looks well kept and smart.


Jason Derulo: It girl
To begin with he is wearing a white pair of suit pants with a pinstriped blazer jacket buttoned up along with a shirt and tie, He is sitting on a car leaning slightly forward looking off into the distance. The outfit that he is wearing makes him seem Superior making the audience think that he is a business man. This is effective as it allows the audience to make an instant judgement on him. He is also wearing Sunglasses along with a watch which looks like a Rolex. This allows the audience to see that he has a swagger approach to the way he looks by looking at his body language while he is sitting on the car, but also allows them to see that he takes pride in the way he presents himself due to the watch and suit he is wearing. The next shot is of him wearing a white t-shirt along with a leather jacket on top, this is not the stereotypical style with a London African American as they are normally seen wearing loose fitted hoodies and tracksuit pants. He then goes on to wearing a white pair of suit pants and a white shirt tucked in. The white could signify that he is angelic and pure, which is a contradiction as he is singing about an 'It Girl' which is about what he wants his it girl to look like and act around him. The fact that the women is wearing black could show that even though she fits his description, and acts like he wants her to act, that she might not actually be good for him and could lead him astray. The female is wearing provocative clothing, along with class. As she is wearing a hat along with provocative lingerie showing off all aspects of her figure. She is also wearing a revealing maxi dress with a split up the side showing of her legs as she walks.


Research into locations in music videos


Pixxie Lott: All about tonight
At the beginning of the music video there is an establishing shot of a city, this allows the audience to get an insight into where the next scene will be taking place. The next scene is taken of someone walking down a street, the audience have not yet scene the whole setting of where the scene will be taking place. The scene is then showen, it looks like a deralict bridge and a area. This is where people this age are stereotyped to 'hang' around. The fact that Pixxie Lott is wearing black, along with everyone else gives off an eary edge as well s it being filmed in an eary place. This is effective as it keep the audience hooked to find out what is going to happen next. Her hair being white blond still shows an element of purity and innocence, which also keeps the audience hooked to watch.


Taylor Swift: You belong with me
At the beginning of the music video there is an establishing shot of 2 house's. The camera then zooms in to a teenagers bedroom(male) where he is on the phone and seems to be distressed. Across from the bedroom is another teenagers bedroom(female) whee she is reading a book looking across at the male. There is a typical teenage love story involved where the female being a 'Nerd' fancies the 'Cool guy'. This instantly hooks the audience as the feelings within the song are being acted out. This makes the audience want to find out wether they get together or wether her secret stays a secret. This music video is effective to its target audience as it is related to what normally happens around this age range, which is why they would want to watch the music video.